How to target Facebook Birthdays with Facebook Ads

 
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This is one of the most powerful Facebook marketing tactics I have ever come across. We all have probably seen a direct mailing over the years offering us something free on our birthday, like a free meal. This is why businesses often times offer Birthday clubs, so they can send users a special Happy Birthday card or something on their Birthday.

We, did you know you can run a Facebook ad that specifically targets users whose Birthday is within one week? If you were a restaurant owner, you can run a special ad that offers users a special coupon for something. And this is just the tip of the iceberg!

You can also target such things as users who have recently moved, baby boomers, users who are engaged to be married and users who are expecting. Just imagine how powerful this could be!

Here are some examples of how this ad could be used:
A local restaurant could target users with Birthdays and offer them a free meal with another meal purchase.
A local clothing shop could target users that are engaged with ads for tuxedo rentals.
A local daycare could target users that are expecting with ads for childcare.
A local fitness club could target people who have recently moved to town with a free one month trial coupon.

Below you will find the video showing you how to create Facebook ads targeting users' Birthdays! It is a great example of Facebook marketing and social media marketing. If you find this video helpful, please share it or drop a comment!

About the Author

Jason Werowinski is President of The Minnesota Website Company located in Hutchinson, MN. The Minnesota Website Company specializes in Minnesota Web Design and Minneapolis Website Design, consulting on Social Media tactics, and producing HD Videos for Minnesota small businesses and non-profits. Jason has over 10 years experience in the Information Technology field and has been part of several hundred website and software releases during this time.

You can contact Jason by using this contact form.