Downtown Clothing Holiday Specials 2011
I reviewed the objectives for this campaign with Downtown Clothing and we decided that we would take a three pronged approach. We would use their current mailing list with 4000+ names on it for a mailer. We chose a standard postcard size. We would create some signs for the store and the mall touting the specials. Lastly, we would utilize the companies facebook presence and company website to push the campaign.
The store really didn't have much for signage, so we created a few large 3' x 4' signs for the store windows. We also created some signs for the sign holder in front of their store.
The direct mailing and printing was handled by Crow River Press. All of the signs were made up by Crow River Signs.
So far the response for this campaign has been very good for Downtown Clothing Company!
























