Google Analytics
Google Analytics is a free reporting tool from Google that monitors your website traffic. I can implement Google Analytics for you today, so that you can start getting reports about your traffic within one day.
Here are some of the things that you can tell from Google Analytics.
- Total number of visits
- Number of unique visitors
- Most visited content/pages
- Location of visitor (to the city level)
- Origin of visitor (how did they find your website)
- Keywords visitor used when searching for your website
- Time of day, day of month, of visits
- Browser Type
- Screen Resolution
- Operating System
- Which advertising campaign the user arrived from
- ...and much much more
I tell all my clients, if you do nothing else with your website this year, implement Google Analytics. You'll be amazed at the information you can gather about your website traffic. You can then use this information as a benchmark to determine what needs to be done in the future.


















