Success for the Hutchinson School District, ISD 423

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The Hutchinson MN School District (ISD 423) had a levy increase vote of November 5th, 2013. We helped produce a video to encourage local residents to support the vote.

This project was another one of those, we really believe in this type projects. We met with a local group to brainstorm ideas for a campaign that would help secure a yes vote for the levy increase.

We looked at several other videos throughout Minnesota and the US to gain some perspective. We decided to go ahead with a short video that would evoke emotion in the viewer. Our idea was to get students from across all grades together in one room sharing a message of, do you believe in me. In some cases, the students would then say, do you believe I can be a [job title]. We have to give credit where credit is due. This idea came from a video from New Ulm located here: https://www.youtube.com/watch?v=bKjFQpsU-aM.

We took this a step further with a social media campaign. In addition to generally sharing out the video, we encouraged supported to change their profile photo to a yes/yes icon we created. We wanted to raise awareness of the yes/yes idea, that we really needed people to vote yes on both questions in the upcoming election.

It was amazing to see all of the profile thumbnails/avatars that changed to yes/yes up to the election.

We are very happy to announce that the both levy vote questions passed with a YES vote! Congratulations to all of the residents of Hutchinson and all of those who voted yes yes!

About the Author

Jason Werowinski is President of The Minnesota Website Company located in Hutchinson, MN. The Minnesota Website Company specializes in Minnesota Web Design and Minneapolis Website Design, consulting on Social Media tactics, and producing HD Videos for Minnesota small businesses and non-profits. Jason has over 10 years experience in the Information Technology field and has been part of several hundred website and software releases during this time.

You can contact Jason by using this contact form.